Innovation Unveiled: Viktor & Rolf AW19 Haute Couture

“One should either be a work of art, or wear a work of art”

— Oscar Wilde
Backstage at Viktor & Rolf AW19 Haute Couture (via VIKTOR&ROLF)

Designer duo Viktor Horsting and Rolf Snoeren had their work cut out for them (to say the very least) topping the crazy-hyped-meme-worthy-over-the-top-tulle-hysteria of their unforgettable SS19 HC collection, ‘Fashion Statements’. Still, the fashion artists, (yes, artists), albeit taking a profound leap from last season, pulled out all the stops for their AW19 Haute Couture collection, ‘Spiritual Glamour’, generating the most literal form of couture (i.e. high sewing/high dressmaking/high fashion).

Sustainable fashion, vintage and upcycled materials rock the Viktor & Rolf AW19 Haute Couture runway via (Vogue Runway)

In collaboration (for the first time—ever) with textile designer, and artist in her own right, Claudy Jongstra, the team produced mystical pieces converting vintage and upcycled materials, along with remarkably rare, Renaissance-esque dyeing techniques that fashioned an art-filled-fantastical fashion story… of totally witch-like and whimsical quantities, complete with imaginative scenic prints and embroideries!

Dramatic silhouettes define the Viktor & Rolf AW19 Haute Couture collection via (Vogue Runway)

Ms. Jongstra’s intense materials combined into V&R’s staple dramatic shapes, became more and more colorful—from moonscapes with bats to sunrises with flowers and butterflies. The looks contained intricate patchworks from vintage-sourced fabrics as well as reconstituted needle-punched textiles, so that the effect fell somewhere between quilt and Klimt (i.e famous symbolist painter Gustav Klimt).

Viktor & Rolf AW19 Haute Couture statement stances (via The New York Times)

As Vogue Runway described to perfection:

“The approach was so methodical, though, that even the DIY, craft intentions—complete with embroidery rings as embellishment—were outshined by the technical finesse. And whereas the designers could have obviously been more explicit, they opted to stay subtle, more romantic, as Snoeren put it.”

Amy Verner, Vogue Runway

Another AW19 Haute Couture collection fit to call a masterpiece… Bravo!

See more from conception to collection on IG: @viktorandrolf

And, see more exclusive ‘Spiritual Glamour’ behind the scenes footage from V&R here!

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